Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps
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Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
Why The Case Study Needs to Die When Selling PPC
I feel like I should #micdrop after that title. If this were a live conference, I imagine the room exploding in argument. We PPCers like our case studies. But upon closer examination, is the case study really the best option? I'd like to demonstrate in this blog post why I believe it is not. The case study is a beloved device used by sales people everywhere for, well, … [Read more...] about Why The Case Study Needs to Die When Selling PPC
The Top 25 Most Influential PPC Experts in 2015
After a month of voting, rigorous research and data analysis, it is time to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2015. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community. This year, we took it a step farther and also recognized International PPC … [Read more...] about The Top 25 Most Influential PPC Experts in 2015
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Although Paid Search advertising is something that can be learned over time, there are always areas of performance that need further guidance. One example of this is your ad copy. Now, we’ve given you example after example of why to test, what to test, and all the elements of ad copy that you need to utilize in your PPC account. But there are still things, very basic things, … [Read more...] about PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Reassessing The Classical Definition Of ROI
This blog post was inspired by one of the many conversations I have with our president, Jeff Allen. I believe this particular conversation was about a client and hints we were giving us about their satisfaction, despite the ROI being at an all-time high for their account (not just with Hanapin but prior to us also). This blog post will go in depth about the classic … [Read more...] about Reassessing The Classical Definition Of ROI
6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In this webinar recording, experts from DialogTech and Hanapin … [Read more...] about 6 Killer PPC Conversion Tactics You Need To Try [On Demand Webinar!]
One Huge PPC Mistake: Conflating Tactics With Strategy
I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive. That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use. Have a look … [Read more...] about One Huge PPC Mistake: Conflating Tactics With Strategy
Let’s Get That Ad Test Started Now!
Ad testing is a topic that comes up quite frequently in the PPC world and, quite frankly, years ago it used to make me cringe! Don’t get me wrong. Ad testing is not only a great practice for your accounts – it’s also a necessary task. Imagine a brand that ran the same TV commercial year after year without ever changing or a company that placed the same ad in the newspaper every … [Read more...] about Let’s Get That Ad Test Started Now!
The 3i’s Of Real, Sustainable Improvement
Managing PPC can be a tough gig. Goals grow, strategies change, engines constantly “improve” their platforms, etc. It’s a special kind of madness that only mad people can love. It also requires a type of patient urgency that few have. You have to have the patience to let tests play out, wait for new clients to come in, and to understand what internal and external influences … [Read more...] about The 3i’s Of Real, Sustainable Improvement
PPC Hero Interviews Search Engine Land Author, Ginny Marvin
If you are reading about PPC updates on Search Engine Land or Marketing Land, chances are the author is Ginny Marvin. Ginny is the paid media reporter for Third Door Media and breaks all the latest paid search news. She has been in marketing for more than 15 years and has held in-house and agency positions. Ginny is one of our top industry heroes and has graciously agreed to an … [Read more...] about PPC Hero Interviews Search Engine Land Author, Ginny Marvin
Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Running an ecommerce PPC account, as you would imagine, can be quite different than running a lead generation account. In these instances, we are particularly interested in what the user is doing on the site, which products they’re looking at, and what they are purchasing. In this post, we'll review 6 ways you can make use of Google Analytics in order to improve your PPC … [Read more...] about Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
