Last year, Google AdWords introduced Estimated Total Conversions giving you a more complete picture of how AdWords drives calls, in-store visits and app downloads. Majority of sales for many industries are still happening in person, roughly 95%. This, along with online activities influencing offline transactions makes it more important than ever that we understand the impact of … [Read more...] about Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
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Account Analysis Qualification – Contact Confirmation
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – Contact Confirmation
Account Analysis Qualification – You Are Qualified
Find Out if You Qualify! Get a Free Custom Account Analysis from PPC Hero A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert … [Read more...] about Account Analysis Qualification – You Are Qualified
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition. At first, it may sound appealing to inherit an account where all the groundwork has already been laid by your colleague, but there are times when the account transition is quite complicated. No two account transitions will ever … [Read more...] about The Art Of The PPC Account Transition
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Strategies For Targeting Top Of Funnel Keywords
One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms, also known as top of funnel … [Read more...] about Strategies For Targeting Top Of Funnel Keywords
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalist Mary Meeker found that we consume 12% of our media on our mobile devices – yet only 3% of advertising dollars are being devoted to mobile ad spend. While this is a pretty shocking discrepancy, it’s … [Read more...] about 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
Harmony, Intent & Facebook Landing Pages
We spend a lot of time talking about Conversion Rate Optimization (CRO) and landing page optimizations. Landing pages should be extremely relevant to the ad. There should be congruency between the ad’s call-to-action and the page’s call-to-action. Buttons should be a complimentary color! PPC specific landing pages are a must! Less is more! These items are important and can … [Read more...] about Harmony, Intent & Facebook Landing Pages
Account Analysis Qualification
Find Out if You Qualify! Get a Free Account Analysis from PPC Hero! A Solutions Blueprint is a free and comprehensive account review and consultation from Hanapin Marketing, the digital agency behind PPC Hero. If you're interested in discussing your account with a PPC Hero, we'd love to hear from you! Here's how it works: We'll connect you with one of our expert PPC … [Read more...] about Account Analysis Qualification
Cut Throat PPC: A Guide To Competitive Analysis
When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use. Choosing Competitors I … [Read more...] about Cut Throat PPC: A Guide To Competitive Analysis
