For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd "Step Inside AdWords" presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing several new updates to the advertising platform. Updates that, on the whole, didn't live up to the hype. First and foremost: we still have … [Read more...] about Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
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Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
No CRO? No Problem: WordStream’s Landing Page Grader
There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
New Account Checklist: 5 Things You Should Never Assume
If you inherit an existing account to manage, there can be a tremendous amount of data to sift through, and a lot to learn. It’s easy to get caught up in all the details and miss out on the small, yet important, aspects of the account. When I first began working as an account manager, I was definitely overwhelmed when given a new account. Where was I supposed to begin? Over … [Read more...] about New Account Checklist: 5 Things You Should Never Assume
How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts that was basically a lead generation account. I was just using the “all pages” target while constantly adding negative keywords. This worked great, and I am … [Read more...] about How To Find eCommerce Success With Dynamic Search Ads
Now Hiring: Entire Companies
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do that, we’ve also built our company into one that people really want to work at. Our initial and on-going training programs are second to … [Read more...] about Now Hiring: Entire Companies
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story. In this article I will compare Attribution Modeling in AdWords and Analytics. What are the main differences in how Attribution Modeling works in AdWords and … [Read more...] about Better Attribution Modeling – AdWords or Analytics?
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
Non-Converting Cost %: Illuminating Trends in Your Account
I'd like to start off this post with a big hat tip to Kevin Klein, a fellow account manager at Hanapin, for his thoughts, feedback, and assistance. All of which were all essential for bringing this post together. Now back to your regularly scheduled programming. “Taken out of context, I must seem so strange.” – Ani DiFranco Early this month we stressed the importance of … [Read more...] about Non-Converting Cost %: Illuminating Trends in Your Account
