Now that the holidays are right upon us, what are the added tips and tricks we can share with you? For this series week, we're each revealing some of our favorite areas to focus a little extra energy, starting with a revamp of your remarketing ads. Remarketing lists are targeted audiences based on the individuals who’ve previously visited your site. As users enter your site, … [Read more...] about Shortcut To A Quick Holiday Ad Boost!
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Post 10/30: All PPC Managers Are Headed For Burnout
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people who manage PPC accounts are all headed for burnout. The nature of the industry is immediate and constant feedback, reporting on the value of every move we make and the overwhelming … [Read more...] about Post 10/30: All PPC Managers Are Headed For Burnout
Post 7/30: Focusing On The Right Things
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I had some great conversations this week around long standing frustrations and my thoughts on how we can be a bit more focused on the highest impact projects. With Hero Pro continuing to develop, more clients and team members than ever and Hero Conf … [Read more...] about Post 7/30: Focusing On The Right Things
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
Post 4/30: Staying Organized AND Flexible
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Some people find it easy to be organized and for others it is easier to be flexible. I am finding that there has to be both in any given day to get everything done as well as address fires or be accessible to those that could use some of your … [Read more...] about Post 4/30: Staying Organized AND Flexible
Demonstrability Is Still King In Advertising
When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife slice through the tin can and … [Read more...] about Demonstrability Is Still King In Advertising
Post 2/30: Find All Your PPC Weaknesses In 1 Day
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. One of the reasons I love PPC is that it gives you the opportunity to constantly be learning. With so much going on though, it is hard to know what you don’t know. Or to know what your weaknesses are within PPC so you can work to strengthen them. My … [Read more...] about Post 2/30: Find All Your PPC Weaknesses In 1 Day
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
User Generated Facebook Ads The Right Way
In my opinion, people go about “user generated” ads in exactly the wrong way. They go about it the lazy way, which is to say they pitch all the work over to the users and customers and then expect the perfect, crowd-sourced ad to appear in their in-box, thanks to some idiotic “create our ad” campaign. Well, maybe if you’re Harley Davidson or Apple, you can get away with that. … [Read more...] about User Generated Facebook Ads The Right Way
CRO Landing Page Critique [Webinar Recording]
[Recording] Live Critique: CRO Landing Page Clinic What exactly is a landing page critique? In this webinar, we go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With luck, you’ll be able to get some ideas about the strengths and weakness of your site, and some potential areas to test moving forward. We will … [Read more...] about CRO Landing Page Critique [Webinar Recording]
CRO Landing Page Critique [Webinar]
Attention all PPC Heroes! Next Thursday, October 31st, Hanapin will be hosting a Live Landing Page Clinic and we’re looking for volunteers. What exactly is a landing page critique? The plan is to go through a cross section of different landing pages to give our feedback on what we think works and what doesn’t. With luck, you’ll be able to get some ideas about the strengths … [Read more...] about CRO Landing Page Critique [Webinar]
Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
