I cannot count the number of times I’ve heard this question in some variation – “What should my goal CTR be?” “What’s considered a good CTR?” I also can’t tell you how lame I feel saying “Well, that depends…” I’m in PPC, aren’t I supposed to have all the answers!? For starters, no account manager has all the answers but even then – some questions just don’t HAVE answers. A … [Read more...] about What Is Considered A ‘Good’ CTR?
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10 (okay, 11) Point Check List To Ensuring Ad Health
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn't mean you need to spend days, hours, or even large chunks of your mental space creating ads for your clients. It does mean that you need to be mindful of how effectively you’re grabbing the … [Read more...] about 10 (okay, 11) Point Check List To Ensuring Ad Health
When and How to Use AdWords Image Extensions
The PPC world has been humming with discussion (and speculation) since Google made a big splash with their announcement that AdWords would now allow image extensions. No, images in search results are not new, and they’re not even particularly new within paid search ads (ever heard of PLAs?). But for search marketers who have been creating little green and blue ads that have … [Read more...] about When and How to Use AdWords Image Extensions
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
Learning From Amazon to Increase Ecommerce Impluse Purchases
We've all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few hours later. You can’t really explain what happened but somehow the stores just made you believe that you needed to have all of these … [Read more...] about Learning From Amazon to Increase Ecommerce Impluse Purchases
How to split your budget between SEO and PPC [Case Study]
Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
Proving the Value of PPC to C-Level Management
Should you be in-house, agency, freelance or some combination of the above, you have probably managed paid search accounts of various sizes. I’m not talking about just budget-wise; number of keywords, ad groups, campaigns, accounts in an MCC…you name it! How do you manage your accounts based on the size of the business they belong to, though? There are a lot of layers within … [Read more...] about Proving the Value of PPC to C-Level Management
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
