After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
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Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
We all know this, but the purpose of the landing page is to create a conversion. Some of the more common conversions are: leads, sales, and calls. The truth cannot be dulled and stands the test of time. I pose an interesting question for you today: "Why does your landing page convert at the rate it does?" Better yet, do you know what percent your landing page converts at? … [Read more...] about Identifying The Reasons Why Your Landing Page Doesn’t Convert Very Well
The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior
Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Finalist: How to Take Advantage of Enhanced Campaigns
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Alex Dao is a Senior Manager of Client Services at DataPop in Los Angeles, California. Ever since Google’s Enhanced campaigns announcement, there has been an excess of views on its negative implications. No matter what your views are on Enhanced Campaigns, this is something that will … [Read more...] about Finalist: How to Take Advantage of Enhanced Campaigns
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
2 Useful Ways To Improve Your Campaigns With New Analytics Change History
When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
