To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads' complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step guide will dissect the Google Ads account … [Read more...] about The Ultimate Guide to Your Google Ads Account Structure
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Sell Cars at Full Throttle – How Google Vehicle Ads Can Be The Auto Retailer’s Best Sales Channel
Buckle up, auto retailers, because Google Vehicle Ads is about to put your car leads into high gear! Imagine having a salesman who works 24/7, always knows what inventory you have, and can find the perfect buyer for both new and used cars—without breaking a sweat. That’s Google for you, the ultimate digital salesman. Here’s the catch: Google can only go full throttle if your … [Read more...] about Sell Cars at Full Throttle – How Google Vehicle Ads Can Be The Auto Retailer’s Best Sales Channel
5 PPC Scripts I Use To Make My Life Easier
If you’re a paid search practitioner, you know how important it is to be efficient and proactive with your campaigns. As the world of paid search gets more competitive, and consumer behavior changes, advertisers need tools to help them automate tasks, discover actionable insights, and optimize their campaigns in real time. That’s where PPC scripts come in. What are PPC … [Read more...] about 5 PPC Scripts I Use To Make My Life Easier
“Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down conversions … [Read more...] about “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Hero Conf Advisory Board
Mission and Purpose Our Hero Conf advisory board provides invaluable new ideas, feedback and opportunities for us to grow our event and ensure that the quality of our conference content is upheld. The board endeavours to inspire the team who bring Hero Conf to life. The board members seek out new ways for Hero Conf to improve with each conference … [Read more...] about Hero Conf Advisory Board
6 Ways Small Businesses Can Leverage AI to Level the Playing Field with their PPC Campaigns
In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising is one of the most effective ways to increase visibility and drive traffic to a website. However, managing PPC campaigns can be a complex and resource-intensive endeavor, especially for small businesses with limited budgets and staffing. Enter artificial intelligence (AI) – a transformative technology … [Read more...] about 6 Ways Small Businesses Can Leverage AI to Level the Playing Field with their PPC Campaigns
Hero Conf San Diego 2024 – paid media conference
Hero Conf San Diego September 2025
So much more than just a conference... HERO CONF TICKETS Hero Conf San Diego 2025 is now closed. Book for next year at the San Diego Convention Center - September 15-16, 2026. Founding Supporter … [Read more...] about Hero Conf San Diego September 2025
The Ultimate Guide to Meta Advertising On Facebook & Instagram
New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram
Crafting Powerful (Yet Simple) LinkedIn Creative
With over 1 billion members, and access to key decision-makers across industries, LinkedIn is the go-to platform for professionals to connect, engage, and make strategic decisions. That being true, standing out amidst the noise requires more than just targeting the right audience — it's about crafting creative and compelling ad content that resonates. It’s crucial to … [Read more...] about Crafting Powerful (Yet Simple) LinkedIn Creative
Essential Strategies for Mastering Amazon Non-Endemic Ads
Discover how to effectively leverage Amazon's ad platform to reach your target audience and drive results. Amazon's exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant's vast customer base. With access to Amazon's extensive user data from Prime Video, Music, Audible, and Alexa … [Read more...] about Essential Strategies for Mastering Amazon Non-Endemic Ads
Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed - only to find out otherwise - or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such excuses for the big boys, who are lawyered up the yahzoo and have … [Read more...] about Nike and Sky digital ads banned as ASA clamping down on online choice architecture
