The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read your email. For Paid Search Marketers, Gmail is yet another outlet for a client’s … [Read more...] about Google & Privacy – Adwords Wiggles into Your Private Life
Search Results for: call+to+action
Google Analytics Intelligence: An Invaluable Tool
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you can be notified via email. But, in my opinion, creating custom alerts in Google Analytics … [Read more...] about Google Analytics Intelligence: An Invaluable Tool
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
10 Mobile Landing Page Best Practices
Mobile advertising is the talk of the town and it has been for quite sometime. It makes sense right? According to a Google webinar, mobile queries in the U.S. have quadrupled over the past year. Also, according to a study done by Google, 79 percent of smartphone consumers use their phones to compare prices, find product info, and, in general, to shop. In fact, 70% of … [Read more...] about 10 Mobile Landing Page Best Practices
Profit per Impression: A Better Metric for Ad Testing
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing. —————- Ad split-testing is one of the core disciplines of PPC. If we … [Read more...] about Profit per Impression: A Better Metric for Ad Testing
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Our Guide to Google Analytics IQ Testing: E-commerce Tracking
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as … [Read more...] about Our Guide to Google Analytics IQ Testing: E-commerce Tracking
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
What Visible Quality Score Isn’t Telling You
Today we have a guest post from one of our PPC Hero allies! Craig Danuloff is doing a 'Blog Tour' to promote his upcoming book 'Quality Score in High Resolution' which will be released in May and is now available for discounted pre-order. In this post he explains some of the lesser-known facts of the quality score metric reported by AdWords ---------------- Ready for a simple … [Read more...] about What Visible Quality Score Isn’t Telling You
WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
Of all the routine tasks we do for PPC, updating our negative keyword lists is my favorite. Why? I’ll give you a hint: it’s not the CPC comparisons, nor analyzing an account’s keyword health. It’s not even the satisfaction I get from telling Google that, actually, I’m the better judge of relevancy (thank you very much!). No. The true reason I love working with negatives is … [Read more...] about WTQ?! 12 Weird Search Queries, and What They Say About Your Audience
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and how you can use this to help you create killer ads. What is dynamic text? Dynamic text is a word or phrase that is inserted into your ad using a variable. After a search … [Read more...] about Creating Killer Ads Using Bing Dynamic Text
