Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts. Simply put, ads that are benefit-focused do exactly what the name implies … [Read more...] about A Beginners Checklist for Writing Benefit-Focused Ad Texts
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Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran - PPC basics every advertiser should know. Today, I am speaking to individuals who haven't started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search … [Read more...] about Learn the Pros and Cons of Each PPC Search Engine
A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we'd share their results with everyone. In August, the PPC Hero Team reviewed the landing for Video Game … [Read more...] about A 400% Increase In Conversion Rate? Yep, It’s Possible!
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
What Not to Do When Managing PPC Campaigns
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about "what not to do" with your PPC account. They covered some of the basics like not bidding on keywords for which your site doesn't have content for, don't write misleading ad copy, don't submit irrelevant landing page URLs and on top of all of that - don't send your PPC traffic to low … [Read more...] about What Not to Do When Managing PPC Campaigns
PPC Hero Landing Page Critique Podcast: 411taxrelief.com
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them better! Don’t forget, if you’d like to submit your landing page for our podcast series, you can read the details on how to submit right here. Today, we are … [Read more...] about PPC Hero Landing Page Critique Podcast: 411taxrelief.com
PPC News Roundup for September 17, 2008
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it's good for people to read over this and to learn their options on how they should pay their PPC bills. Brad talks about the levels of risk for each payment option but also goes into the rewards details. A lot of people don't know about invoicing and … [Read more...] about PPC News Roundup for September 17, 2008
Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a strong call-to-action. Both of these articles emphasize the need to continually test the various elements of your landing … [Read more...] about Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today's topic, think of a landing page's design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of … [Read more...] about Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be able to utilize this tool so I thought I would conduct a quick review of the MSN adCenter Ad Intelligence tool for Excel. The adCenter folks … [Read more...] about My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
PPC News Roundup for September 3, 2008
Using multiple campaigns to break up your PPC efforts is generally a smart principal that we adhere to. Nikki Kuhlman over at JumpFly reminds us why this is a good idea to consider in your pay-per-click strategies. You may already be well aware of this technique, but a refresher never hurts! The folks over at semvironment have noticed an interesting phenomenon with Yahoo … [Read more...] about PPC News Roundup for September 3, 2008
