Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to "inactive for search" and "minimum bids" with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score. What Is Changing? Since it's inception, Quality Score has operated on a … [Read more...] about Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
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Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we'll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing … [Read more...] about Post-Click Marketing for PPC Heroes
Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
If you are running a Yahoo search marketing campaign: you have to read this post. Don't mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo's new market reserve price killed one of my campaigns. The hits just keep coming as I … [Read more...] about Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to … [Read more...] about From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
5 Pay-Per-Click Myths You Shouldn’t Believe
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 … [Read more...] about 5 Pay-Per-Click Myths You Shouldn’t Believe
If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google's Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed … [Read more...] about If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told "Buy Now" or "Add to Cart" if they want more time to read your copy, and make their own decision. I think a blend could be … [Read more...] about PPC News Roundup for April 16, 2008
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
