In searching through our web stats today, the category "Advanced PPC Strategies" ranks as one of the top 10 pieces of content on our blog. All time, it's the 4th most viewed piece. Clearly, you're interested in it! So, we're making one of our next blog post series about just that—Advanced PPC Strategies! Our last two blog post series were extremely well-read—one … [Read more...] about Advanced PPC Strategies: What Do You Want to Read About?
Search Results for: competitor tools
How to Predict When Your Traffic Will Drop and Ways to Prevent It
As part 2 of our 'Walk a Mile in a Searcher's Shoes' Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for my clients through PPC. It’s actually very obvious, if I were to have just looked at the past year performance of my PPC account, I would have known which keywords increased in … [Read more...] about How to Predict When Your Traffic Will Drop and Ways to Prevent It
Tips on Keyword Research from Wordtracker
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a 'wait and see' strategy. This strategy wasn't really working … [Read more...] about Tips on Keyword Research from Wordtracker
9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
