Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, so here is the complete guide to writing … [Read more...] about Complete Guide To Writing Posts That Convert Into Clients
Search Results for: competitors
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Google Display Network Best Practices In A First-Party Cookie World
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely be limited. We’ll instead focus more on targeting users with certain interests or browsing habits. This results in limited capabilities when it comes to reaching certain markets. … [Read more...] about Google Display Network Best Practices In A First-Party Cookie World
B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think. Filling out your company page and sending out a few invitations to people to like your page isn't enough for the magic to happen. LinkedIn is a social media platform dedicated to connecting the world's … [Read more...] about B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
How to Optimize Your PPC Campaign For SaaS Products
The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year. The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it brought about a massive increase in competition in the SaaS … [Read more...] about How to Optimize Your PPC Campaign For SaaS Products
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
