In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right? 56% of Ecommerce Marketers are NOT advertising on … [Read more...] about 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
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How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
How To Find Ads On Facebook and Instagram
The simple act of finding ads on Facebook and Instagram isn't terribly difficult. It is just knowing where to look and which menus to use during your search. There are a few methods to choose when attempting to find an ad, and they can differ if you are trying to find your own ads or scope out a competitor's ad. Read below to find out more. Find Your Own Ads/Preview Your Own … [Read more...] about How To Find Ads On Facebook and Instagram
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers to use. Sometimes it can be overwhelming deciding which campaigns and placements are right for your business, especially when considering budgets and creative asset limitations. … [Read more...] about Gmail Ads Made Easy: The Perfect Guide To Getting Started
Quora’s Lead Gen Ads Beta: Ready For Round Two
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a mature platform, like Google. However, in our latest beta test with Quora, we found that there’s another MAJOR reason to test younger ad platforms and betas within those platforms: The personalized … [Read more...] about Quora’s Lead Gen Ads Beta: Ready For Round Two
Use this story-telling device to enhance PPC reporting
Psst. Come closer, I have a secret: I didn't study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant to you in a minute here; I promise. A stripped-down definition of digital marketing is the deployment of advertising strategies informed by strong data analytics. In our industry, we obsess about numbers … [Read more...] about Use this story-telling device to enhance PPC reporting
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be conducted as part of account maintenance. There is always room to improve as the paid search landscape is always evolving. In this post, we’ll discuss 3 of the top analyses to run … [Read more...] about The 3 Search Campaign Analyses You Need To Run
Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar … [Read more...] about Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers
Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
You may be thinking.....isn't it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN'T make sense, most of the time, it does! There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4: Rapidly Growing Audience We know that 40% of eCommerce marketers are already investing in Amazon Ads. … [Read more...] about Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan. They probably aren’t new to … [Read more...] about 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
