Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
Search Results for: competitors
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of a pickle, and what do … [Read more...] about [New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, 6 Steps to an Advanced Competitor Analysis For Digital Marketers. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Find Your Competitor's Bidding Schedule Whitepaper: 3 … [Read more...] about 6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
6 Steps To An Advanced Competitor Analysis For Digital Marketers
More about this Webinar In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of … [Read more...] about 6 Steps To An Advanced Competitor Analysis For Digital Marketers
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started. 1) Where Should I Advertise? When it … [Read more...] about 3 Questions You Need To Answer Before Beginning Paid Advertising
Road Trip – 5 Tips For Creating International Campaigns
I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address. I was amused that while looking at the same search … [Read more...] about Road Trip – 5 Tips For Creating International Campaigns
Google Announces Controversial Updates To The Keyword Planner Tool
Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed in on the words “limited data” and the ensuing comments … [Read more...] about Google Announces Controversial Updates To The Keyword Planner Tool
Coming Soon – New Cross-Device Reports And Benchmarks
Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
