It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no apparent reason. On the other hand, when you do manage to increase your QS to 10 for example, AdWords rewards you big time! Your traffic increases and your costs drop dramatically, but how do you know what change or … [Read more...] about How To Use Historical QS To Diagnose Your Account
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Setting Clear PPC Expectations From The Beginning
Over the past five years the PPC industry has evolved and changed. As more pay-per-click agencies target small business we are increasingly seeing cost per clicks (CPCs) increase. This is simply because there are more companies in the marketplace bidding for positions on the results pages. Increasingly it is rare that a company does not spend money in PPC. As agencies we … [Read more...] about Setting Clear PPC Expectations From The Beginning
The Flanking Strategy – Increase Market Shares Without Defeat
More often than you are willing to admit, you are looking at your paid search campaigns without knowing exactly what you could do to improve your market share, and how to spend that extra budget your biggest client gave you. Have you ever considered the Flanking Strategy? What Is Flanking Strategy? The Flanking Strategy is a military maneuver that consists of attacking an … [Read more...] about The Flanking Strategy – Increase Market Shares Without Defeat
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character's wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just keep your cool, use your smarts, and focus on the job. I don't claim to be a Trekkie and I definitely don't know all of the Star Trek movies by name, but I do know Spock … [Read more...] about How To Test Your Ad Copy Like Spock (5 Ways)
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
Your Ultimate Google Shopping Exam Checklist
Boys & Girls of All Ages: The Google Shopping Exam is here!! That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one today! And for you all who are still figuring out … [Read more...] about Your Ultimate Google Shopping Exam Checklist
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a ton of time and brain power pulling data and manipulating pivot tables we’ve come up with a few scripts that will help you to minimize frustrations and … [Read more...] about Punch AdWords In The Face With These 5 Easy Scripts
What The Google Trusted Store Announcement Means For Merchants
Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend is rising sharply, and no … [Read more...] about Learn How To Fight Click And Conversion Fraud
