Late Sunday Night, former Jon Stewart fidus Achates and present host of HBO’s Last Week Tonight, John Oliver, delivered a rousing excoriation of the pending decommitment to Net Neutrality to an audience of some 1.1 million Game of Thrones hangers-on. In doing so, Oliver fanned new life to the flames risen from the May 15th vote to pass new Net Neutrality rules. Net … [Read more...] about What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Search Results for: competitors
Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it's hard to think of a better topic for such a venue than competitor research. Everyone has their own way of researching the competition, particularly when it comes to bids and keywords. And it's not always clear what works. For some, it's a … [Read more...] about Roundtable: Four Uncommon Ways to Nail Competitor Research
Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives … [Read more...] about Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
How To Find and Easily Exploit PPC Advertising Opportunities In Foreign Languages and Global Markets
If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring out ways to get more people to advertise and existing advertisers to spend more money. They recently announced a whole bunch of new products within … [Read more...] about How To Find and Easily Exploit PPC Advertising Opportunities In Foreign Languages and Global Markets
Paid Search With Other Marketing Channels: When To Take Credit?
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good or bad. If something goes amazing, that’s me. If something goes bad in an account, that blame is unfortunately on me too. This keeps things simple: I … [Read more...] about Paid Search With Other Marketing Channels: When To Take Credit?
Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that little intern just graduated and is ready to do more in-depth … [Read more...] about Google’s Keyword Planner Just Got Awesome Today
How Your Average CPC is Lying to You
"Averages lie." I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might've gotten that turn of phrase from someone else, now that I think about it. This is problematic for us– as PPC professionals, we work with averages on a daily basis. No average has a larger impact on your bottom line than the average cost you're … [Read more...] about How Your Average CPC is Lying to You
No CRO? No Problem: WordStream’s Landing Page Grader
There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can or should, but perhaps that everyone is missing…something. Our team has been fortunate enough to do some exciting work recently with a few brands that … [Read more...] about How to Use An Agency to Help Your In-House Team, Not Replace Them
