Today we are delighted to present an interview with Matt Van Wagner, the President and Founder of Find Me Faster. Matt will be presenting "Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets" at Hero Conf on April 16-17, 2012 in Indianapolis, IN. Matt will also be moderating a panel on Advanced Mobile Marketing. The early bird deadline has been … [Read more...] about Interview with Matt Van Wagner: Slugs, PPC Tools, and Small Business Strategies
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Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist
Mobile Growth and Utilization
Jeff Allen, an Account Manager at Hanapin Marketing, conducted this interview with Josh Aston. Josh is Director of Online Marketing at Progrexion (which is not a client of Hanapin Marketing.) He is leading Progrexion’s efforts in the mobile marketplace. Jeff: At Hanapin, we take a much different approach to Mobile devices than we do for desktop. Specifically, we try to truly … [Read more...] about Mobile Growth and Utilization
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your account metrics don’t always follow a domino effect; sometimes a seeming improvement in one area of your account … [Read more...] about My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Tips for Shaking Off PPC Frustration
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as quickly as they might at other times. And of course, there are always those times where you’re so busy you can’t seem to get caught up. But whatever the reason, … [Read more...] about Tips for Shaking Off PPC Frustration
Everything You Need to Know About Ad Position in AdWords
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better … [Read more...] about Everything You Need to Know About Ad Position in AdWords
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso. PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of … [Read more...] about Interview with Marc Poirier from Acquisio
Shorten Your Sales Cycle with PPC After the Conversion
For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Ad Testing Made Easy: Best Practices
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad testing can be a tricky process to master. It requires both time and money, both of which are oftentimes difficult to come by as busy paid search managers. … [Read more...] about Ad Testing Made Easy: Best Practices
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
