Your competition is gearing up to crush you next year. They’ve spent this year learning your tricks, perfecting their own, and are now ready to unleash everything they have on you. That’s because they know what’s at stake. Profits. 2012 is set to be a record year for many businesses that rely on PPC, but there is only so much room at the top. The competition is going to get … [Read more...] about Your Competition is Set to Crush You in 2012
Search Results for: competitors
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Expert Advice and Best Practices for AdWords Dummies
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners. Search Marketing campaigns are focused on numbers and stats … [Read more...] about Expert Advice and Best Practices for AdWords Dummies
Ad Extensions in 5 Days Series: Social Extensions
This is the fifth installment in our series Fully Utilizing AdWords' Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network campaigns. What are social extensions? Social extensions are used to enhance your social marketing efforts by allowing you to share +1’s … [Read more...] about Ad Extensions in 5 Days Series: Social Extensions
If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites and should segment your PPC campaigns by device to better target mobile users. But, there are still some companies out there running PPC campaigns that haven’t invested in a mobile … [Read more...] about If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
PPC Problems Caused by Keyword Status
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” Do any of these phrases sound familiar? Remember saying something similar recently and the feeling of despair and desperation that followed? The good news: everyone has … [Read more...] about PPC Problems Caused by Keyword Status
Avoid PPC Maintenance Mode… And Mediocrity
We all hit a point in PPC management where we ask ourselves, what’s next? Your campaign structure is sound, you’ve got some reliable ad copy, your campaign settings are just right, you’ve tested and retested your ad positions to find their sweet spot, and then, out of nowhere, you suddenly start thinking about how you’re going to be spending your time. What’s the next step? I … [Read more...] about Avoid PPC Maintenance Mode… And Mediocrity
If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers. Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday … [Read more...] about 9 Tips to Increase CTR this Holiday Season
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
