A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
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Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Four Tips to Liven Up Your Facebook Marketing
Many relationship therapists will tell you that the key to a successful long-term relationship is keeping things new, exciting, and fresh. The same is true for our online relationships – if you want to keep your Facebook fans happy, you’ll need to add new content regularly. While you can’t join a French cooking class with your fans, you can still show them you care by treating … [Read more...] about Four Tips to Liven Up Your Facebook Marketing
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
Navigating PPC Trademark Rules
People are often confused about trademarks in general, but even more so when it comes to trademarks and PPC. Just the word brings about a sigh, as most foks equate trademarks with legal matters, which automatically sound confusing. In order to simplify things a little, I am would like to try and boil down the main rules into digestible bites. I have also pulled together a few … [Read more...] about Navigating PPC Trademark Rules
Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook … [Read more...] about Facebook: You Can Lead a Horse to Water…
PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase … [Read more...] about PPC News Roundup for January 21, 2011
The What, Why, and How on Low Search Volume Keywords
Whether you are starting up a new AdWords campaign, expanding on a current campaign using PPC Hero’s keyword research best practices, practicing a long-tail keyword strategy, or working on a B2B account, I think we can safely assume Google has branded some of your best keyword phrases with the low search volume keyword status. Alas, all of the hard work put into a targeted, … [Read more...] about The What, Why, and How on Low Search Volume Keywords
Case Study: Improving Low Quality Score Accounts
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while trying to retain as much information of the message as possible. Inevitably, by the time the last person spoke the sentence aloud it barely resembled the original. I felt like … [Read more...] about Case Study: Improving Low Quality Score Accounts
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
PPC News Roundup for November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each. He also provides … [Read more...] about PPC News Roundup for November 19, 2010
PPC News Roundup for October 22, 2010
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team. If you’re a business thinking about having your marketing team manage your online campaigns you … [Read more...] about PPC News Roundup for October 22, 2010
