In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s third-party import tool. As part of the roll out of the Panama interface, Yahoo! included the option for advertisers to … [Read more...] about Light Sabers at the Ready! The “Empire” Is On the Move.
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PPC News Roundup for March 30, 2007
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors - not needing to see their bids or their keywords but don’t give a good or thorough … [Read more...] about PPC News Roundup for March 30, 2007
5 Ideas for A/B Testing Your PPC Ad Text
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing. 1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that … [Read more...] about 5 Ideas for A/B Testing Your PPC Ad Text
