As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of the latest changes involves Core Web Vitals, a new set of metrics that is one way to incorporate UX signals into the algorithm. The goal for Google is the promotion of sites and landing pages that create a better page experience for its users. … [Read more...] about How Google Core Web Vitals Can Improve UX Performance
Search Results for: competitors
Google Ads Optimization: Search Campaign Optimization List
Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors. If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this optimization checklist will come in … [Read more...] about Google Ads Optimization: Search Campaign Optimization List
How to Craft the Perfect PPC Marketing Plan
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you'll likely waste time and money on campaigns that don't reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we'll explore the steps of creating a successful PPC marketing plan. We'll start with defining and understanding your business's … [Read more...] about How to Craft the Perfect PPC Marketing Plan
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow to write, and optimize engaging PPC ad copies that will attract your … [Read more...] about PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
How to Create a Successful Go-to-Market Strategy
Image source Startups have a high rate of failure in the USA at 90%. The most important part of a startup's growth is not the product or the technology. It is the market. There is no way to have a successful startup without a proper go-to-market strategy. The process of creating a go-to-market strategy is not something you should leave to chance. While the process may … [Read more...] about How to Create a Successful Go-to-Market Strategy
What are the Top Milestones for Cross-Channel Communication in 2022?
The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular, customer engagement across digital channels (such as social media) is rapidly growing. How much are consumers engaging with brands on different digital media? And how is this impacting the … [Read more...] about What are the Top Milestones for Cross-Channel Communication in 2022?
Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network? You can achieve massive success in brand awareness without using google’s advertising … [Read more...] about Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
6 Ways To Conduct an In-Depth Competitive Audit in 2022
Market analysis plays an integral role in a brand's marketing strategy. It requires businesses to comprehensively study their customers' evident and hidden needs and identify gaps in the market. Analyzing your direct and indirect competition is also an essential part of this equation as it can help you figure out how to place your product for maximum profitability. … [Read more...] about 6 Ways To Conduct an In-Depth Competitive Audit in 2022
Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet? In … [Read more...] about Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
