When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various online tools and techniques to draw an audience to a website, it is no surprise … [Read more...] about How To Increase E-Commerce Conversions On A Shoestring Budget
Search Results for: conversion rate
How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
4 Factors that Influence Ecommerce Paid Search Conversion Performance
In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can have a negative impact on … [Read more...] about 4 Factors that Influence Ecommerce Paid Search Conversion Performance
How To Optimize Your Website For Higher Conversion
Conversion rates need to be taken seriously, considering it is the prime indicator if your online profile engages and convinces the audience to use your products or services. A high conversion rate signifies a successful online presence and marketing strategy, essential for all modern-day businesses. What is a good conversion rate? On average, a conversion rate can range … [Read more...] about How To Optimize Your Website For Higher Conversion
Taking a Consumer Approach to Campaign Strategy
We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day. As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying for first position on SERP isn’t just about generating clicks. It’s the right … [Read more...] about Taking a Consumer Approach to Campaign Strategy
Optimize Better With Offline Conversion Tracking
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not telling you anything you don’t already … [Read more...] about Optimize Better With Offline Conversion Tracking
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Master Your Bid Strategies In Google Search Ads 360
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t available in standard Google Ads accounts or are more sophisticated. One of the features that make SA 360 so powerful is its bid strategies. Similar to Google Ads, SA 360 bid strategies automate bids … [Read more...] about Master Your Bid Strategies In Google Search Ads 360
Google Is Retiring tCPA and tROAS Bidding Strategies
On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. What is happening? According to Google, this does not mean the end of tCPA and tROAS bidding. … [Read more...] about Google Is Retiring tCPA and tROAS Bidding Strategies
4 Best YouTube Retargeting Strategies that Work in 2021
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using YouTube in their marketing. This is why 62% of them post … [Read more...] about 4 Best YouTube Retargeting Strategies that Work in 2021
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different stages of the funnel. As you gather more … [Read more...] about Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
Align Your B2B Digital Marketing Strategy With The Sales Team
Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless funnel for your users, and it means more quality leads. As we we reflect on the last year and plan for 2021, here are some helpful questions to ask yourself, your Sales team, and … [Read more...] about Align Your B2B Digital Marketing Strategy With The Sales Team
