Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re struggling to keep up. Even falling behind at times. On the specialist side, there’s never a shortage of additional new … [Read more...] about Commercial Underpinning—The Secret Weapon to Ad Performance
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Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond "visibility of your campaigns compared to your competitors" what actually is Share of Voice? And why is it important? By the end of this post, you'll be in possession of a comprehensive conceptual understanding, plus you'll be … [Read more...] about Share Of Voice: Why Is It Important?
How To Implement Geotargeting in Your PPC Campaigns
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic. Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target and Walmart … [Read more...] about How To Implement Geotargeting in Your PPC Campaigns
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach their target audience online. If you're your looking for a guide on how to use Google Adwords to … [Read more...] about A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Connected TV (or CTV as it's also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they've added to the campaign manager platform. You can read more about what's been announced on their website. Penny Price, VP, Marketing Solutions at LinkedIn told AdExchanger: "Many … [Read more...] about You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
Identifying an Effective B2B Target Market for Ads
There's a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly true in the overly competitive B2B world, where the ability to understand exactly who you are targeting with your marketing streamlines your efforts. Make your marketing strategy more effective by tailoring your communications … [Read more...] about Identifying an Effective B2B Target Market for Ads
Showcase More of Your Products on Google Shopping
You’ve done all the hard work, and your Google Merchant Center has no errors or disapprovals but you still find that many of your products are just not showing in your advertising efforts. This can be commonplace, especially for those retailers that have hundreds, if not 1000’s of products that they are wanting to showcase on the Google Shopping network. Do you just throw … [Read more...] about Showcase More of Your Products on Google Shopping
How the Creator Economy Is Changing Marketing
In the modern online world, everyone with an internet connection can be a creator. With so many social platforms, forums, and online hubs, (as well as millions of websites where creators can promote themselves, their business, products, or simply their work), it should come as no surprise that the creator economy is booming all over the world. But what does this mean for … [Read more...] about How the Creator Economy Is Changing Marketing
How to Expand Your eCommerce Business Globally
The Ecommerce industry boomed throughout the COVID-19 crisis, and continues to grow in this post-pandemic world. Now that global trade and commerce are on the rise, eCommerce businesses can rapidly expand into neighboring markets and establish a digital brand presence across the globe. Of course, this is often easier said than done, no matter how many resources for expansion … [Read more...] about How to Expand Your eCommerce Business Globally
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
