We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
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Tips on Keyword Research from Wordtracker
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a 'wait and see' strategy. This strategy wasn't really working … [Read more...] about Tips on Keyword Research from Wordtracker
Has AdBrite Worked Well For You? If So, Share Your Secret!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search … [Read more...] about Has AdBrite Worked Well For You? If So, Share Your Secret!
PPC News Roundup for October 10, 2007
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why some key decision makers within a company may still be hesitant to fully explore SEM. Basically, people are afraid to be wrong and … [Read more...] about PPC News Roundup for October 10, 2007
How Assists Can Help Your YSM Campaign
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign. Definition: An assist is an action that does not generate a conversion, but contributes to a … [Read more...] about How Assists Can Help Your YSM Campaign
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
PPC News Roundup for September 12, 2007
Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under $25 in your ad text. It also says to decorate your landing pages for a holiday theme. Check keyword research tools for past search terms; these can go back as … [Read more...] about PPC News Roundup for September 12, 2007
Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we've been discussing the definitions for various keyword status' within AdWords. We've deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not difficult to understand: either your keyword is approved or it isn't. Very simple. It is the third status that can be … [Read more...] about Keywords Inactive? They Might Be Ahead of Their Time!
Flying Blind with Ask.com
So, I had a conversation with my Ask.com customer representative yesterday and I couldn't help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don't mean that you can't see where you're going, I mean there are no instruments in the cockpit to gauge your altitude, speed, or anything. Ask has a quality score similar to AdWords and … [Read more...] about Flying Blind with Ask.com
“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
