The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face. Apple Search Ads is a paid user acquisition channel that meets the needs of both users and advertisers. The former ones … [Read more...] about Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
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Why Chatbot Marketing is the Future in Marketing
Businesses need to maintain a constant presence across different marketing channels to ensure that both existing and potential customers are well-informed about their products and concerns. However, as much as we prefer a human touch with the way we interact with businesses, rising costs are making it hard for businesses to stay online 24/7. Fortunately, chatbots are … [Read more...] about Why Chatbot Marketing is the Future in Marketing
8 Key PPC Marketing Metrics to track in 2021
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your disposal, and many different PPC trends to consider, which PPC metrics are the best to use, and … [Read more...] about 8 Key PPC Marketing Metrics to track in 2021
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them...your brain. Inside your head is a network of knowledge and experience that can’t be replicated. You don’t just manage … [Read more...] about 5 Ways Cross-selling Adds Value for You & Your Clients
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
Why and How You Should Use Google Ads for Your SEO Campaign
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search results. This guide will discuss how you can utilize Google Ads to test a page before you … [Read more...] about Why and How You Should Use Google Ads for Your SEO Campaign
The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Check out PPC Hero's Ultimate Guide to How to Detect Click Fraud Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking … [Read more...] about The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Keyword Match Types – Segment or Consolidate?
To consolidate or to segment, that is the question. In today’s digital world we continue to evolve into more automation and smart bidding. To make the most of these strategies, is it best to segment keyword match types by ad group or campaign to improve performance, or to combine them? There is an array of search best practices and a handful of campaign … [Read more...] about Keyword Match Types – Segment or Consolidate?
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
Optimizing Facebook Creatives for iOS 14
With Apple all set to change user settings on its iOS devices in the name of privacy, it has put Facebook in a kind of dilemma. The new privacy settings are likely to put a dent in Facebook’s mobile advertising and it will greatly impact the advertisers who rely on their ads for marketing their products and services. Ever since Apple announced that they are going to change the … [Read more...] about Optimizing Facebook Creatives for iOS 14
Core Web Vitals & Preparing for Google’s Page Experience Update
As a marketing professional, I’ve heard the term “Core Web Vitals” multiple times a day. But according to a recent marketing census, over 80% of respondents didn’t know what Core Web Vitals were or how it affected their business. If you’re reading this and that applies to you, stick around to find out more about what Core Web Vitals are, why they’re important for your … [Read more...] about Core Web Vitals & Preparing for Google’s Page Experience Update
