What I've always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn't include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through … [Read more...] about An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
Search Results for: conversion rate
The psychology of advertising: Turning human behavior into measurable conversions
Advertising is not just a matter of metrics and media spend; it is fundamentally an exercise in understanding human behavior. In this article, I will outline a practical framework for integrating psychological principles into advertising, based on a methodology I developed known as The Ad-diction Method. This approach enables marketers to increase conversions and lower … [Read more...] about The psychology of advertising: Turning human behavior into measurable conversions
7 key trends set to shape your ecommerce PPC strategy in 2026
Those days of easy PPC campaigns are long gone. Time was all it took was a budget, a few keywords, and the clicks would follow. Today’s ecommerce market is a high-speed battlefield where algorithms, automation, and consumer expectations evolve almost overnight. As 2026 approaches, a new era of paid advertising is emerging, redefining how brands attract and convert … [Read more...] about 7 key trends set to shape your ecommerce PPC strategy in 2026
Manual Bidding Strategies Are Still Important To PPC
Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client's hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You just focus on the fun stuff like ad copy, creatives and landing pages. For some, that's the dream. Unfortunately, … [Read more...] about Manual Bidding Strategies Are Still Important To PPC
How integrated data can shape your marketing strategies
In a world inundated with data, marketers often find themselves navigating an overwhelming and fragmented digital ecosystem. From dealing with scattered data sources to convincing stakeholders of long-term value, today's marketers are facing a growing list of measurement challenges. At the heart of this struggle is a critical tension: balancing short-term platform efficiency … [Read more...] about How integrated data can shape your marketing strategies
How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
Reddit isn’t just another social platform—it’s a sprawling network of passionate, self-organized communities. For advertisers, this means an audience that’s not only massive but also deeply engaged and highly specific. But with Redditors’ notorious skepticism for anything “too salesy,” how do you break through? Here are three best practices to make your Reddit ads truly … [Read more...] about How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?
The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads
5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for leading SaaS brands like Mixpanel, Automattic, and SaaStr. … [Read more...] about 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
18 Hidden PPC Conversion Killers—And How to Fix Them
Every successful campaign needs strong negative keywords, good quality scores, and proper match types. You should optimize your landing page speed, set up proper bid adjustments, and write compelling ad copy. These are the fundamentals, and they are crucial. But you already know that. What you might not know are the hidden issues that plague even technically perfect … [Read more...] about 18 Hidden PPC Conversion Killers—And How to Fix Them
“Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down conversions … [Read more...] about “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
