I'd like to start off this post with a big hat tip to Kevin Klein, a fellow account manager at Hanapin, for his thoughts, feedback, and assistance. All of which were all essential for bringing this post together. Now back to your regularly scheduled programming. “Taken out of context, I must seem so strange.” – Ani DiFranco Early this month we stressed the importance of … [Read more...] about Non-Converting Cost %: Illuminating Trends in Your Account
Search Results for: conversion rate
Increase Search Term Insight With Bing’s “Zero Clicks” Update
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you to access information more easily. Today, we are sharing a seemingly minor change in Bing that can have a substantial impact. … [Read more...] about Increase Search Term Insight With Bing’s “Zero Clicks” Update
3 Facebook Reports You Should Be Running
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Google Analytics that we find to be particularly … [Read more...] about 3 Facebook Reports You Should Be Running
Happy St. Patrick’s Day from PPC Hero!
Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout - Guiness anyone? We hope you get to enjoy all these favorites and that you're wearing green today (we don't want you to get pinched!). Above all, we hope you find that big pot of gold in your PPC accounts today. PPC Hero demonstrates below: Here's a … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
Updates to Bing Reports
We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling reports. The process seems to be integrated better into the tabs in AdWords. Bing has recently announced some changes, though, to help make the reporting process more … [Read more...] about Updates to Bing Reports
SCHEME: The Easy Acronym For Pitching Branded PPC
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO pick them up?” Today we will refute this argument for the last time, so that you can say with all certainty and clarity that the concerns are far … [Read more...] about SCHEME: The Easy Acronym For Pitching Branded PPC
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be all it takes to reinvigorate a campaign or push past a difficult benchmark. Join Hanapin Marketing and industry pros to discover … [Read more...] about Hero Conf 2014 Workshops are Nearly Sold Out!
Landing Page Tips That Should Be Set In Stone [Infographic]
For this month's infographic, we wanted to emphasize landing page tips that are key to conversion rate optimization (CRO) to go along with this month's CRO Toolkit, which can still be found over at our CRO Toolkit page on the Hanapin Marketing site. Below is a transcript of the copy included in the above infographic image. Enjoy! Landing Page Tips That Should Be Set in … [Read more...] about Landing Page Tips That Should Be Set In Stone [Infographic]
Ad Copy: The Forgotten Ingredient of PPC Success
I find it amazing as pay per click professionals we spend so much time talking about account structure, keywords, and bidding, yet ad copy is treated as an afterthought. After all doesn’t Google Adwords and Bing Ads contain the word ‘Ad’ in their product title? In the end, the only thing a potential prospect or buyer sees is the ad. If your ads are lacking a compelling message, … [Read more...] about Ad Copy: The Forgotten Ingredient of PPC Success
Making the Most of the Dimensions Tab in AdWords
A new year means a new start, if you haven’t been utilizing the dimensions tab to date you have been missing out! The dimensions tab provides you with the opportunity to do a lot of top level analysis, moving away from just looking at your campaign and instead focusing on the target market who are seeing your ads. This data allows you to understand your target market and work … [Read more...] about Making the Most of the Dimensions Tab in AdWords
