Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics... The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be … [Read more...] about PPC News Roundup for 11/13/2009
Search Results for: conversion rate
What Keeps Someone From Clicking on Your PPC Ad?
Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally. Within the confines of a PPC ad text you need to be relevant to your keywords, list as many benefits as possible, be unique and stand out from your competition, and include a clear … [Read more...] about What Keeps Someone From Clicking on Your PPC Ad?
PPC News Roundup for 11/6/2009
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs. Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of … [Read more...] about PPC News Roundup for 11/6/2009
Google Launched Comparison Ads
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money. While Google has strong metrics for … [Read more...] about Google Launched Comparison Ads
PPC News Roundup For 10/23/2009
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can't reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM. All internet advertising and marketing these days is about quickly, continuously, and transparently … [Read more...] about PPC News Roundup For 10/23/2009
PPC Hero News Roundup For 10/2/09
This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate "ceiling." You can't convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action. Even if you have keyword-rich ads and immaculately-structured … [Read more...] about PPC Hero News Roundup For 10/2/09
Learn More about ClickSweeper – SWEEPSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! Pay per click advertising doesn’t have to be time-consuming, … [Read more...] about Learn More about ClickSweeper – SWEEPSTAKES SPONSOR
PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC … [Read more...] about PPC Hero Landing Page Optimization Podcast – KidsCoats.com
PPC Hero News Roundup For 9/25/09
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads. Check out Google's new 'place pages' where instead of Google showing you a large bubble when you click on 'more … [Read more...] about PPC Hero News Roundup For 9/25/09
PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for … [Read more...] about PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office. The PPC Hero team has … [Read more...] about PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
PPC Hero News Roundup for Friday 9/11/09
We've now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It's time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started. New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery … [Read more...] about PPC Hero News Roundup for Friday 9/11/09
