Often new products come through Google and Bing and suddenly the PPC blogosphere is ablaze with chatter. Enhanced campaigns, extended sitelinks, Search Companions, Remarketing Lists for Search Ads, and scores more have been the subject of conversations over the past few years. A shortcoming however, is the follow up to these features. We know how to set them up, and why you may … [Read more...] about 5 Reports You Need For Understanding Dynamic Contextual Ads
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Managing PPC Education Accounts During Back to School Season
We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss … [Read more...] about Managing PPC Education Accounts During Back to School Season
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
4 Negative Tactics To Save Money
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many ways to save money by thinking negatively about your account management. What should you be excluding? What are you targeting that you shouldn’t be? Taking advantage of these … [Read more...] about 4 Negative Tactics To Save Money
Use AdWords Similar Audiences To Reach Your Uncovered Audience
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It’s time to grow but you’ve maxed out your return within your current targeting. Something has to change. Search is a ‘pull’ vehicle. Users search for answers after becoming aware of a need. How your … [Read more...] about Use AdWords Similar Audiences To Reach Your Uncovered Audience
7 Tips For AdWords YouTube Campaigns
You’ve successfully pitched YouTube advertising to your client. You have a great video and the AdWords account is linked to the client’s YouTube Channel. It’s time to start advertising! Ranging from settings to optimizations, I’ve put together seven tips to run successful AdWords YouTube campaigns. The first four tips speak to campaign setup while the last three deal with … [Read more...] about 7 Tips For AdWords YouTube Campaigns
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar with. The editor allows users to: Work on an account offline Easily make bulk changes in an account Export and import files in order to make account changes Copy or move items from ad group to ad group (or campaign to campaign) And much more The Editor is probably the most utilized tool … [Read more...] about Google Launches AdWords Editor Version 10.5
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
AdWords Dynamic Remarketing – Oh The Possibilities
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful. In trying to capitalize even further, I’ve put together a list of Dynamic Remarketing audience combinations I’d like to try. … [Read more...] about AdWords Dynamic Remarketing – Oh The Possibilities
Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start optimizing your account. In this white paper you will learn: How to select appropriate campaign type Understanding campaign settings and … [Read more...] about Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition
How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
