Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard of to have to change around support on an account internally. The issue that this causes is a brand new team trying to tackle an … [Read more...] about 5 Tips for Transitioning an Established PPC Account
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If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
3 Strategies for Building Buzz Ahead of a Trade Show
Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Ask PPC Hero!
PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up in the middle of reading an article and was also only shown once per visitor. To combat these issues, we've implemented a new feature on our site - … [Read more...] about Ask PPC Hero!
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I've tried most of these options to see how I can affect performance and … [Read more...] about Overview and Analysis of AdWords Bidding Options
Our Greatest Hits for October 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
PPC Toolkit: Resources for Improving Your PPC Accounts
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as well! We already have links to some of our most valuable blog spots – blog series, ppc guides, and some of our most popular posts – but we wanted to provide … [Read more...] about PPC Toolkit: Resources for Improving Your PPC Accounts
