Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and … [Read more...] about AdWords Interest Categories Now Available To All Advertisers
Search Results for: display network
Image Ads: Why Bother?
As most of us who advertise on Google’s “display network” know, there are a few ways to go about it. Some of the more notable differences include: Ability to target automatic placements, either via audiences (a newer feature), or via keywords VS. Ability to target managed placements (websites or web pages you choose) with or without keywords or audiences Ability to … [Read more...] about Image Ads: Why Bother?
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might just never come back again. At this point, they … [Read more...] about Video Retargeting: Converting Warm Leads in Your PPC Funnel
How Small Businesses Can Compete With Big Brands In PPC
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary … [Read more...] about How Small Businesses Can Compete With Big Brands In PPC
Manual Bidding Strategies Are Still Important To PPC
Google and Meta are pushing Performance Max and Advantage Plus on PPC Agencies as the next must-embrace thing. Hand over your client's hard-earned marketing budget and let the AI-driven algorithms find what placements and inventory drive the best results. You just focus on the fun stuff like ad copy, creatives and landing pages. For some, that's the dream. Unfortunately, … [Read more...] about Manual Bidding Strategies Are Still Important To PPC
Why is the PPC industry divided over Performance Max?
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising. Until that point, advertisers had to choose between various … [Read more...] about Why is the PPC industry divided over Performance Max?
The Ultimate Guide to Audiences in Google Ads
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you're advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what audiences are, the different types available, and how to use … [Read more...] about The Ultimate Guide to Audiences in Google Ads
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to to conduct a thorough quality assurance (QA) process to ensure that everything is set up for success. Below is a comprehensive guide to all the boxes you need to tick before setting your campaigns live. Campaign Settings Quality … [Read more...] about The Ultimate Campaign Quality Assurance Checklist for 2024
12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
