When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
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Google Analytics: Meet The Pivot Table
Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
When To Consider Doing A Merger
The following is a correspondence I had with a solo practitioner over LinkedIn this weekend. I asked him for permission to reprint it, anonymized of course, with a bit of light editing for clarity. To differentiate, my correspondence is in bold and italics, his is regular, and they’re divided by +++++. I hope there are other solo practitioners who this correspondence … [Read more...] about When To Consider Doing A Merger
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
The Tale Of 2 Landing Pages: An Ecomm Fable
Testing is an important part of running a successful marketing campaign. Strike that – testing is an integral part of a successful campaign. Assuming anything can lead you to miss entire insights and opportunities for optimization. That’s why you read article after article, watch webinars and speakers, and study up on how to best test your content and targeting. As a lover … [Read more...] about The Tale Of 2 Landing Pages: An Ecomm Fable
Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
Not all site visitors are created equal. Have you ever been frustrated with Facebook audiences because you can’t get as segmented with your website visitors as you need? For example, you’re advertising for a lead generation client who views users that visit their page 10+ times per month as more valuable than users who have only been on their page once in the last 30 … [Read more...] about Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, "the MSN audience is more engaged" and "native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads." Currently, Bing Native Ads are only available in Beta for US advertisers but should be … [Read more...] about What Bing Ads Native Advertising Means For You
[New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar, experts from Hanapin Marketing and Brainlabs Digital go … [Read more...] about [New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
