Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features in 2015 to follow … [Read more...] about Moving Beyond Keyword Targeting In 2015
Search Results for: ecommerce
Keep Your Eyes Focused On Non-Google Opportunities
My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
Join Your Fellow Heroes at the World’s Largest All-PPC Conference
We know you're already planning to register for Hero Conf 2015, April 27-29 in exciting and eccentric downtown Portland, OR. All your PPC Hero friends will be there, as will some of the biggest names and brands in search marketing. We just wanted to take a moment to remind you of the fast-approaching Super Early Bird discount deadline. With the holidays just around the … [Read more...] about Join Your Fellow Heroes at the World’s Largest All-PPC Conference
The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
Get everything you need to optimize your mobile PPC campaigns! If you have read up on anything mobile PPC here lately, you'll know it is consistently growing and local mobile searches are predicted to exceed desktop searches for the first time in 2015. If you don't have a mobile strategy in place yet, it's time to stop running and start preparing your campaigns. In this … [Read more...] about The PPC Marketer’s Mobile Campaign Toolkit – New from Unbounce and Hanapin!
How Many Of Your Ads Are Going Nowhere?
At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results that not only simplifies your job, but amplifies your opportunities for success. Our new, exclusive tool - Broken Link Checker - focuses on broken links and sudden 404 errors. It quickly … [Read more...] about How Many Of Your Ads Are Going Nowhere?
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers … [Read more...] about Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. There is the approach that I primarily use, which determines optimal bid levels to reach an ROI/volume goal. I’m going to call this ‘Direct ROI Bidding’. The other approach determines optimal position to reach an ROI/volume goal. Then bids are adjusted to get to … [Read more...] about Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Super Early Bird Pricing Expires Sunday!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you'll get the best price on registration to Hero Conf eCommerce Summit, January 22-23 in Miami, FL. We’ve added tons of new information to the event site, including speakers from DocuSign, Ebay and Point It. Check out their all new sessions and explore the rest of a jam-packed 2 … [Read more...] about Super Early Bird Pricing Expires Sunday!
Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
