Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can be. You know that businesses make an average of $2 for every $1 they spend on PPC. But how do you convince your … [Read more...] about 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
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Hero Conf Advisory Board
Mission and Purpose Our Hero Conf advisory board provides invaluable new ideas, feedback and opportunities for us to grow our event and ensure that the quality of our conference content is upheld. The board endeavours to inspire the team who bring Hero Conf to life. The board members seek out new ways for Hero Conf to improve with each conference … [Read more...] about Hero Conf Advisory Board
The Ultimate Guide to Meta Advertising On Facebook & Instagram
New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram
How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the AI era requires more than just tech know-how - it … [Read more...] about How To Maximize ROI with AI Targeted Advertising In 2025
Could Perplexity AI be about to up-end the AI search advertising game?
The advent of the AI era means the future of search is in flux. Not merely because the big names have rushed to market with substandard products, though they undeniably did. The Geminis of this world are merely the result of Google and foes behaving largely as you would expect, not wanting to get left behind. The sudden arrival of an "answer bar" above the search results … [Read more...] about Could Perplexity AI be about to up-end the AI search advertising game?
What Is Reactive Marketing and How to Apply It to Your Brand
What’s reactive marketing and why so much buzz around it? Let's dive into why businesses apply reactive marketing strategies and why your company may be left behind by competitors without one. We’ll also arm you with clear-cut instructions and relevant examples on how to apply reactive marketing to your brand to maximize your business performance. Reactive Marketing: What … [Read more...] about What Is Reactive Marketing and How to Apply It to Your Brand
5 Crucial Considerations for YouTube Advertising in 2024
With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the second quarter of 2024. Businesses look at numbers like that and see potential customers, but is the juice really worth the squeeze? … [Read more...] about 5 Crucial Considerations for YouTube Advertising in 2024
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Learn PPC with Expert Training Courses and Essential Guides
Here at PPC Hero we're dedicated to helping you to learn more about the modus and mechanisms of the industry within which you work, in order to allow you do your job a bit better. Or become better equipped to do the job that you want. Whether you're just getting started in the trade or have a few years under your belt there'll should be something here to help. Because … [Read more...] about Learn PPC with Expert Training Courses and Essential Guides
How to enhance your paid search with audience targeting
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel by going after broader keywords with lower intent. … [Read more...] about How to enhance your paid search with audience targeting
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have read Part I but it won't hurt. The Google ads trial revealed a number of significant ways in which the company … [Read more...] about The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
