John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
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3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
Why is the PPC industry divided over Performance Max?
Performance Max (aka PMax) is a Google Ads campaign type that was officially launched for all advertisers in November 2021. A few months later, in 2022, existing Smart Shopping and Local campaigns were auto upgraded to PMax. The launch of PMax marked a major shift in the world of PPC advertising. Until that point, advertisers had to choose between various … [Read more...] about Why is the PPC industry divided over Performance Max?
9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can be. You know that businesses make an average of $2 for every $1 they spend on PPC. But how do you convince your … [Read more...] about 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge your feed, lock in those offers, and make this … [Read more...] about Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
SGE and PPC – What Might The Future Look Like?
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused advertisers to think about the impact it could have on potential revenues, and what the future might look like for them in the event of a … [Read more...] about SGE and PPC – What Might The Future Look Like?
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
What Pride & Prejudice Taught Me About Automation
“In vain I have struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love automation. Too much? Any Pride and Prejudice fans? I think Mr. Darcy’s feelings towards Elizabeth are in alignment with how I feel toward automation, however exaggerated and hyperbolic that may be. Truly, the success I … [Read more...] about What Pride & Prejudice Taught Me About Automation
