You have probably heard the phrase “it takes a village to raise a child.” Well, it also takes a village to run a PPC account. The parallels between a baby and an account are numerous. They both can get cranky for absolutely no reason at all. You will go crazy if you do nothing but watch them day in and day out. Throwing money at them doesn’t solve problems. When they are too … [Read more...] about It Takes A Village: Keeping Up with the PPC Industry
Search Results for: google shopping
Ads in Mobile Apps: Not Just For Other Mobile Apps
A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an ad in a related app. Typically in my display efforts, I purposely avoid in-app … [Read more...] about Ads in Mobile Apps: Not Just For Other Mobile Apps
A PPC Account Manager’s Checklist
Whether you’re the most novice paid advertiser or a seasoned vet, the question “what do I do now” has likely come up numerous times. Maybe you feel that you’ve done all you can do and are stuck. Maybe you’ve been so busy driving strategy that daily/weekly account maintenance has fallen by the wayside. Maybe you’re working through the learning curves of managing your first PPC … [Read more...] about A PPC Account Manager’s Checklist
Our PPC Training is Not for the Weak-Minded
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry's finest, all within two days. We get … [Read more...] about Our PPC Training is Not for the Weak-Minded
Why IF Function Ads Need To Be In Your Testing Rotation
At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data. If the … [Read more...] about Why IF Function Ads Need To Be In Your Testing Rotation
Decoding The PPC Bid Management Technology Matrix
When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In some cases, yes, … [Read more...] about Decoding The PPC Bid Management Technology Matrix
Use These Competitor Tools To Improve Results Through Competitor Insights
Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
A Guide To AdWords Location Targeting In The United States
AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers' Local Search Behavior, May 2014. Respondents were screened on smartphone usage and purchase behavior. For … [Read more...] about A Guide To AdWords Location Targeting In The United States
Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce attributes: Healthcare. The Complexity Of Healthcare … [Read more...] about Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly, quarterly, etc., reporting takes time out of other … [Read more...] about Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today
