Search Results for: google shopping

Audience Targeting – The 2016 PPC Trends To Watch

2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch

Webinar Confirmation: 7 Crucial Bing Ads Updates You Need To Know About in 2016

You're All Set! You're now registered for our webinar, 7 Crucial Bing Ads Updates You Need To Know About in 2016. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bing Now Powers AOL Search Shopping Campaigns: How Does Bing Really Stack Up To … [Read more...] about Webinar Confirmation: 7 Crucial Bing Ads Updates You Need To Know About in 2016

10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016

This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016

How Smart Are AdWords Smart Goals?

AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. The Smart Goals measure user behavior to determine how likely they are to convert. Even with this new feature, if you have the ability to set-up goals or conversions tracking, these options would be ideal. Types Of Smart Goals Time on site Pages per … [Read more...] about How Smart Are AdWords Smart Goals?

[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account

As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re doing now? In this webinar, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique ways you can grow your PPC account … [Read more...] about [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account

Webinar: 6 Unique Ways To Grow Your PPC Account

More about this Webinar As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn't? How can you expand beyond the scope of what you're doing now? In this webinar recording, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique … [Read more...] about Webinar: 6 Unique Ways To Grow Your PPC Account

6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season

Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season

[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World

There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World

[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015

The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015

How To Build Your Own Emergency Stop Button For AdWords

I recently attended a panel at SMX East where Sophie Newton from BrainLabs had a couple of great suggestions for how to use Scripts during the holidays to ensure PPC success. One of these scripts would act as an emergency stop button for an entire account. If there is an issue with a site, pausing the right elements takes several steps: Find what needs to be … [Read more...] about How To Build Your Own Emergency Stop Button For AdWords

Naming Your Campaigns: The Unsung Hero of PPC

Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC

Search Results for: google shopping

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