As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers … [Read more...] about Stand Out From The Crowd By Utilizing Product Extensions and PLAs
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Dynamic Landing Pages
As a common rule of thumb, all pay per click accounts should have landing pages specific to each theme, product, or service. The more specific a landing page is, the more likely it is that the visitor will convert. Think of it this way, the landing page is the hook on the end of your line. You can bait them with the ad text all day long, but if you can’t hook ‘em and … [Read more...] about Dynamic Landing Pages
PPC News Roundup for November 5, 2010
Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common problem in PPC advertising where the landing page doesn’t take customers where the ad suggested it would. Michael Mostert has written a post on adCenter Blog about the importance of … [Read more...] about PPC News Roundup for November 5, 2010
PPC News Roundup for October 29, 2010
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too soon to shop online for the upcoming holidays…well…you’re wrong. Shenk notes that in 2009 online retail sales shot up 51%, and this trend is expected to continue. He … [Read more...] about PPC News Roundup for October 29, 2010
How Can I Make it Better? Part 4: Improving Click-Through Rate
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score, while Erin recently posted tips on improving poor landing pages. Today, I am going to continue the series with tips on how to improve the … [Read more...] about How Can I Make it Better? Part 4: Improving Click-Through Rate
Landing Page Best Practices
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. … [Read more...] about Landing Page Best Practices
PPC News Roundup for July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well! Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us … [Read more...] about PPC News Roundup for July 2, 2010
Why Specialty Businesses Need Long-Tail Keyword Marketing
At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely … [Read more...] about Why Specialty Businesses Need Long-Tail Keyword Marketing
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo. Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating campaigns, ad groups, … [Read more...] about Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
PPC News Roundup for 12/18/2009
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out … [Read more...] about PPC News Roundup for 12/18/2009
PPC News Roundup for 12/11/2009
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices. Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine … [Read more...] about PPC News Roundup for 12/11/2009
