Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
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Fix Your Remarketing Campaign In 5 Steps
Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
[New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
Google AdWords holds a behemoth volume of data. When you are first starting in paid search, it isn’t necessarily obvious where to find a good starting point for understanding the nuances of your account’s performance. Once you you do find a baseline, it’s time to move a bit deeper into the AdWords interface, where many very simple and very informative reports reside, which you … [Read more...] about [New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
Webinar Confirmation: The Essentials For Your 2016 Mobile PPC Strategy
You're All Set! You're now registered for Hanapin Marketing and Dialogtech's webinar, The Essentials For Your 2016 Mobile PPC Strategy. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google Releases New Interactive Ads for Mobile Nail Down … [Read more...] about Webinar Confirmation: The Essentials For Your 2016 Mobile PPC Strategy
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
Helpful Excel Functions For Building URLs
Building URLs is a common pain point for marketers of all experience levels. Tagging isn’t something you do every day, making it easy to miss out on common tips and tricks. Without knowing the standard tools, you are often left with the daunting process of building URLs piece by piece in the Google URL Builder or one by one in the interface. I wouldn’t wish that on … [Read more...] about Helpful Excel Functions For Building URLs
PPC Nation Excel Download 2015
Please be sure to bookmark this page for future access to this file. … [Read more...] about PPC Nation Excel Download 2015
How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. The Smart Goals measure user behavior to determine how likely they are to convert. Even with this new feature, if you have the ability to set-up goals or conversions tracking, these options would be ideal. Types Of Smart Goals Time on site Pages per … [Read more...] about How Smart Are AdWords Smart Goals?
Treat Your Bid Management Like Your Daily Fantasy Players
In my article earlier this month on why PPC Life allows you to wear many hats, I stated how I get to do things at work that I enjoy doing in my spare time. I used FanDuel as an example as to how some things I enjoy doing are similar to my everyday work life. Well - when coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses' are done in … [Read more...] about Treat Your Bid Management Like Your Daily Fantasy Players
Paid Search Budgeting For 2016: Estimating Your Best Budgets
The calendar year is filled with milestones for a Paid Search marketer. From gift-giving holidays to college enrollment deadlines, we all mark our respective calendars with dates and time frames to remember year after year. An undeniably vital time for each and every single one of us is the deadline for Next Year’s Budget. Because this is such an important topic and I’d … [Read more...] about Paid Search Budgeting For 2016: Estimating Your Best Budgets
