We've talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL is much faster than using a standard script in both writing and processing. The best news is, it is extremely easy to get started learning AWQL. With only … [Read more...] about Pull Any AdWords Data In A Snap With AWQL
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Increase Conversions With Facebook Lookalike Audiences
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive incremental conversions as we approach the holiday season. Also, in honor of Jeff Allen’s post the other day, I decided to use a picture of … [Read more...] about Increase Conversions With Facebook Lookalike Audiences
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
How New Shopping Campaigns Are Giving PLAs A Jolt!
Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include insights about your product performance, competition, and increased reach for optimizing your bids and settings. To … [Read more...] about How New Shopping Campaigns Are Giving PLAs A Jolt!
Best Practices: Optimizing Your Bids By Time of Day
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance exponentially. There are two options for generating conversion reports that will show you each day’s performance … [Read more...] about Best Practices: Optimizing Your Bids By Time of Day
56 Days Till Christmas: A Quick Guide To Planning For The Holidays
We've seen the leaves changing, sweatshirts adorned with pumpkins, and so much candy everywhere we turn! While we enjoy the fall, that sneaky holiday season is right behind it! If you've not yet begun planning for how to manage your PPC accounts for the holidays, the time is now. Holiday Strategy There are myriad best practices on how to effectively prepare for your … [Read more...] about 56 Days Till Christmas: A Quick Guide To Planning For The Holidays
Maximize The Value Of Remarketing This Christmas
October is a funny time of year for retailers; summer is over and the build up to Christmas is just beginning. At this time of year traffic starts to increase but conversion rate might not follow suit. Consumers have started to look for present ideas but are only at the start of the buying cycle. As search marketers we need to be careful not to discount this traffic due to … [Read more...] about Maximize The Value Of Remarketing This Christmas
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
Wordstream is having a contest!
So we've got some very exciting news! Our friends over at Wordstream are holding a contest! They just launched a Grader Contest where they’re giving away $25,000 in Google AdWords spend to one lucky small business. They’re also giving away some other great prizes as well including a year free of Constant Contact email services and event, social and survey marketing tools. … [Read more...] about Wordstream is having a contest!
How To Increase ROAS For Your PLA Campaign
All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about … [Read more...] about How To Increase ROAS For Your PLA Campaign
Should Every PPC Expert Know CRO?
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and Carrie looked into how you can expand your reach in a way that pays off! Today … [Read more...] about Should Every PPC Expert Know CRO?
