PPC Certifications have been a hot topic as of late. One of the most popular posts on PPC hero is about Google’s Fundamentals Exam. I also receive a lot of questions about the best certification programs during webinars and at conferences. (MarketMotive is the non-Google PPC Certification, ipassexam is a great one for preparing for Google Certifications and I liked the most … [Read more...] about What PPC Certifications Should Really Be Testing For
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Case Study: Do People Actually Click Sitelinks?
A little while ago I wrote a post about how much I liked the new features that Enhanced Campaigns brought to Sitelinks. Today I'm going to dive into the newly available Sitelink statistics and see if we can learn something about the impact they have on your user behaviour. There are really two things we want to know: Do Sitelinks work and how well? Do people actually … [Read more...] about Case Study: Do People Actually Click Sitelinks?
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well guess what? This year it's going to be even better! How, you ask? Well for one, we are opening up nominations to our faithful readers, because this blog has become more and … [Read more...] about Top 25 Most Influential PPC Experts: The Nominations Begin!
Getting Intimate With Keyword-Level Bidding Strategies
The month of May has brought us not only showers and flowers, but it's also included the arrival of the Flexible Bidding Strategies as promised this spring! This is another example of Google giving us additional control of the work we do. As the waves in the ocean of Enhanced Campaigns begin to die down, Google has been taking step after step to allow us more say-so in how we … [Read more...] about Getting Intimate With Keyword-Level Bidding Strategies
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
Grow Your Account With YouTube Advertising
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. -- What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza … [Read more...] about Grow Your Account With YouTube Advertising
The Total Guide to Product Listing Ads
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads
Watch an Enhanced Campaigns Migration Live – Free Webinar!
We're all visual learners to some extent, and that's exactly why we're so excited to be able to present a LIVE Enhanced Campaigns migration as this week's webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. This webinar will cover all of the latest Enhanced Campaigns … [Read more...] about Watch an Enhanced Campaigns Migration Live – Free Webinar!
How to split your budget between SEO and PPC [Case Study]
Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
Growing Your PPC Account Budget the Smart Way
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search … [Read more...] about Growing Your PPC Account Budget the Smart Way
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
