In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s third-party import tool. As part of the roll out of the Panama interface, Yahoo! included the option for advertisers to … [Read more...] about Light Sabers at the Ready! The “Empire” Is On the Move.
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PPC News Roundup for March 30, 2007
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors - not needing to see their bids or their keywords but don’t give a good or thorough … [Read more...] about PPC News Roundup for March 30, 2007
Positives of the Negative: Using negative keywords to enhance your campaign’s performance
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only paying for relevant traffic. Of course, … [Read more...] about Positives of the Negative: Using negative keywords to enhance your campaign’s performance
When Broad Match Is Just TOO Broad
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing "woes" in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include "extended match." The obvious change in search-query permutations and phrase orders … [Read more...] about When Broad Match Is Just TOO Broad
PPC News Roundup for March 27, 2007
What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New Wordpress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo click quality czar Yahoo: 92% of Conversions Happen Offline Google is testing a "Search PPC" option over the right … [Read more...] about PPC News Roundup for March 27, 2007
The Quality of Dynamic Keyword Insertion
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: "What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using DKI to put the search term in, rather than … [Read more...] about The Quality of Dynamic Keyword Insertion
Your Target Audience May Be Larger than You Think
I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the entire US. I loaded this national campaign with the same keywords as my regional campaign except I added … [Read more...] about Your Target Audience May Be Larger than You Think
PPC News Roundup for March 23, 2007
Yahoo Announces Click Fraud Efforts DoubleClick Research Shows Higher Click Rate with Video Ads Google Definitions Show Related Phrases Google’s Plus Box Allows "Related Info" in Search Results … [Read more...] about PPC News Roundup for March 23, 2007
Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
Contents Introduction Migration Tips and Info Billing/Admin New Account Accessibility/Invoicing System Account Status Account Management General Campaigns Ad Groups Keyword Management Ad Text Management Part 1: Short and Long Ad Texts Part 2: Dynamic Keyword Insertion Part 3: Ad Text Approval Timeframes Bulk Upload Options Reporting Conversion … [Read more...] about Welcome to the Panama Jungle: A user’s guide to Yahoo!’s new interface
PPC News Roundup for March 22, 2007
SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC Management - How to Write Titles And Descriptions PPC Management - B2B Newsletter PPC News - Per Per action Beta … [Read more...] about PPC News Roundup for March 22, 2007
Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand. Recently, I was bidding on general, non-specific keywords, and … [Read more...] about Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks
5 Ideas for A/B Testing Your PPC Ad Text
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing. 1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that … [Read more...] about 5 Ideas for A/B Testing Your PPC Ad Text
