As part of our week-long series on PPC geo-targeting, today I'm going to showcase the basics of setting up geo-targeting in the "big three" pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords, Yahoo! Search Marketing and Microsoft adCenter – they do have very unique steps and feature sets. Read on for an … [Read more...] about Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
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Highlights From Google’s Content Network CPA Whitepaper
Early last week, Google released a whitepaper titled, "CPA Performance Trends on the Google Content Network". This whitepaper was based on data pulled from nearly 25,000 AdWords accounts around the world from a 12 month period ending November 2008. That's a pretty hefty sum of data! The purpose of the research? To answer advertiser-based questions on conversion rates and … [Read more...] about Highlights From Google’s Content Network CPA Whitepaper
Why Fix What Isn’t Broken on the Google Content Network?
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly performing sites. Today, I will discuss how to optimize your content network performance by expanding your reach and … [Read more...] about Why Fix What Isn’t Broken on the Google Content Network?
Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
I've been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this nifty little thing called Google AdSense for Parked Domains. It's a way for domain owners to park their unused domains, aim them at Google's servers and whalah … [Read more...] about Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
New Filters and Global Settings in Google Search Based Keyword Tool
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific … [Read more...] about New Filters and Global Settings in Google Search Based Keyword Tool
Google Updates Search Query Report Functionality: Query Depth = All Queries
It's weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don't you know it, you can choose between Standard (pull the a-typical 1000 "other unique queries" report) OR, you can now choose Advanced! … [Read more...] about Google Updates Search Query Report Functionality: Query Depth = All Queries
Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren't careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire. However, Google recently released a beta of Custom Reporting, which allows you to quickly … [Read more...] about Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
Get Your PPC Stats ASAP with Automated Reports in Google and MSN
As part of our five day series on saving time while managing your PPC accounts, today I'll go over automated reports in Google and MSN AdCenter. These automated reports have saved me a ton of time in the past 2 years. Not only can you use these customized reports for yourself, but you can customize and send them to your clients automatically on which ever day they choose. It’s … [Read more...] about Get Your PPC Stats ASAP with Automated Reports in Google and MSN
Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
Since this week's topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If you're like most people, you start out with a Google AdWords account. Either you can build it from scratch in Adwords or you can use Adwords … [Read more...] about Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Our week-long series of PPC time saving tips is now in full swing! Today I'll be discussing how Google's AdWords Editor and Microsoft's adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I'm comfortable using spreadsheets and manually creating campaigns with … [Read more...] about PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
The more we write here at PPC Hero, the more we learn about pay-per-click in general and the needs and wants of our readers. Of all the topics we've touched on over the past few years, the one that has remained most popular is the process for tracking PPC campaigns via Google Analytics. Previously we've written on how to properly tag your destination URLs for Yahoo! Search … [Read more...] about Let’s Take another Look at URL Tagging and Tracking PPC Campaigns via Google Analytics
Google Quality Score Is Overhyped
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a … [Read more...] about Google Quality Score Is Overhyped
