Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches! Make account changes offline: post them when you’re ready I think … [Read more...] about 5 Good Reasons to Use Google’s Adwords Editor
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Reviewing Google’s Top Ad Placement One Month Later
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious … [Read more...] about Reviewing Google’s Top Ad Placement One Month Later
Why You May Not Be Able to Use Google Adwords Campaign Optimizer
I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to use it. What is the Google Adwords Campaign Optimizer? The campaign optimizer tool is a fairly new, free tool within the Adwords interface. You can access this tool … [Read more...] about Why You May Not Be Able to Use Google Adwords Campaign Optimizer
“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
Google Top Ad Placement, What You Need to Know
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google's financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google's "true" intent. Instead of posting … [Read more...] about Google Top Ad Placement, What You Need to Know
Get Your PPC Questions Answered By a Googler, In Person!
At the end of August, our company's dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we have a lengthy laundry list of questions just waiting for this opportunity. But before we finalize this list, we wanted to give all of our … [Read more...] about Get Your PPC Questions Answered By a Googler, In Person!
Let Google Write Your Ad Texts! Now in Beta.
Google AdWords has a new feature in the tools section for ad text ideas, under 'Ad Text Ideas (beta)'. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your product or service in as much detail as possible, and AdWords will give you suggestions for your ad text. People who are new to Google Adwords may find this useful when … [Read more...] about Let Google Write Your Ad Texts! Now in Beta.
Don’t Let Your Google AdWords Ads Get Turned Off…
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay only after you accrue costs for advertising activity. If you pay by credit or debit card, your ads run almost immediately after you submit valid … [Read more...] about Don’t Let Your Google AdWords Ads Get Turned Off…
Give Us Your Two Cents on the Google AdWords Quality Score
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey - and this is a gentle reminder to those of you haven't done so yet! The survey is looking to determine how much weight each aspect of the quality score carries - in the opinion of PPC managers. Please fill it out now! We'll posting the results and a summary tomorrow! CLICK HERE TO … [Read more...] about Give Us Your Two Cents on the Google AdWords Quality Score
Google AdWords Quality Score Survey
After doing some sleuthing into Google's AdWords quality score, we'd like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula. Inspired by a similar survey for organic ranking … [Read more...] about Google AdWords Quality Score Survey
Google Global Firefox Extension is Your Friend
Last week I posted a note about Google's AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at … [Read more...] about Google Global Firefox Extension is Your Friend
Google’s Ad Preview Page is Your Friend
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you from impression fraud (whether you realize it or not). However, there is one bit of information presented in Inside AdWords' post that is very helpful (for me, at … [Read more...] about Google’s Ad Preview Page is Your Friend
