AI makes it increasingly easy to fool people. It can manipulate truth, create convincing fakes, and erode trust. And nowhere is this more dangerous than in digital marketing, where ads, brands, and budgets are on the line. In this article, I’ll explore three major ways fraudsters exploit paid advertising - impersonation fraud, brand bidding, and phishing ads - and how … [Read more...] about How AI is increasing the threat from ad hijacking & impersonation fraud – And how to fight back
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Hero Conf San Diego September 2026
So much more than just a conference... HERO CONF TICKETS There are many ways to join us at Hero Conf. Choose your ideal ticket type below. Founding Supporter … [Read more...] about Hero Conf San Diego September 2026
Can social media marketing support your backlinking strategy?
As we turn our attention to artificial intelligence and ask ourselves the question, “How is AI impacting digital marketing?”, it’s easy to get lost in the vortex that is this tremendously rapid advancement of technology. There’s nothing wrong with that. After all, a business that doesn’t adopt AI best practices quickly is highly likely to get left behind. How does this impact … [Read more...] about Can social media marketing support your backlinking strategy?
LinkedIn Ads Analytics: B2B Metrics That Matter
LinkedIn is the go-to place for professionals looking to connect, share, and do business. Now, it has become a powerful resource for B2B marketers. But running ads here isn't enough. You must pay attention to the right B2B metrics. Otherwise, you could be wasting time and money. With 1.1 billion users globally, LinkedIn is an essential tool for B2B social media. It often … [Read more...] about LinkedIn Ads Analytics: B2B Metrics That Matter
Holistic Paid Marketing: How to make PPC and Email Work Together
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration is vital for a successful campaign. Holistic paid marketing is key! But what exactly is it? And how do they work together? First, … [Read more...] about Holistic Paid Marketing: How to make PPC and Email Work Together
Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge, while nearly 70% also struggle to … [Read more...] about Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
Do Brands Need A Big Budget To Succeed On Meta Ads?
Meta (Facebook and Instagram) advertising has a reputation for scale. All it takes is one scroll through LinkedIn to be overwhelmed with case studies, stats, job titles, and more, all focused around scaling businesses through Meta. How much of this is actually true... I’ll leave to your own judgement, but from my own experience, working in media buying for a decade and a … [Read more...] about Do Brands Need A Big Budget To Succeed On Meta Ads?
How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you're unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips, and you shouldn't neglect them. In this article, we will, however, dive a bit deeper and look at a few considerations that might not be as … [Read more...] about How To Choose a PPC Agency
San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight. Read Part 1: What’s Working in AI and PPC Right Now (and What to Watch Next) What does meaningful performance look like in 2025? As marketers, we’re … [Read more...] about San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might just never come back again. At this point, they … [Read more...] about Video Retargeting: Converting Warm Leads in Your PPC Funnel
San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight. AI-powered advertising is the new reality for advertisers navigating platform automation and shifting consumer behavior. At HeroConf, we’re digging deeper … [Read more...] about San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
How Small Businesses Can Compete With Big Brands In PPC
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary … [Read more...] about How Small Businesses Can Compete With Big Brands In PPC
