In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Search Results for: impression share
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
The Top 50 Most Influential PPC Experts [2020]
Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those in our industry who continue to spend time and resources educating us and sharing insights to help us excel at our jobs. While you all anxiously await the Top 25 list (which will be released in a few weeks), we want to share the Top … [Read more...] about The Top 50 Most Influential PPC Experts [2020]
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
5 Facebook Ads Tools for Making Creative Design Efficient
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that are easier to produce such as Single Image Ads or Video Ads. While this may be a great starting point but there is a lot more to explore when it comes to diversifying creative formats. In this post, we will look into a … [Read more...] about 5 Facebook Ads Tools for Making Creative Design Efficient
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Programmatic Guide: Google Campaign Manager
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM). Defining Programmatic Advertising Before we walk through the step-by-step guide, … [Read more...] about Programmatic Guide: Google Campaign Manager
The Definitive Programmatic Guide for PPC Managers
Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
Guide to Facebook Advertising: Beginner Edition
Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover: Ads Manager InterfaceAccount Organization (Campaigns, Ad Sets, Ads)Campaign ObjectivesAd Set … [Read more...] about Guide to Facebook Advertising: Beginner Edition
RSAs vs. ETAs: Stop Comparing CTR
Testing new platforms, bid strategies, ad types, etc. can be exciting, but also daunting. Exciting, because you think you’ve found the newest way to enhance performance. Daunting, because you can’t guarantee it will work, and you might be unsure how to quantify the results. But isn’t anxiety part of any test? It doesn’t have to be. Recently, I was looking for ways to improve … [Read more...] about RSAs vs. ETAs: Stop Comparing CTR
