Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
Search Results for: impression share
Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) on who talked about how to handle keyword research late in the sales cycle. _______________________ PPC Hero: Thanks for joining us today Eric. We appreciate you being with us today! Eric: Thanks for having me! I'm thrilled to be … [Read more...] about Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Heroview – New and Unusual PPC Auditing Techniques
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques in this week's Heroview. __________________________________________ Welcome to today's Heroview everyone, real-time interviews featuring #PPC experts from around the industry! As a reminder, we'll … [Read more...] about Heroview – New and Unusual PPC Auditing Techniques
Holiday PPC Strategy & Prep in Just 7 Steps!
It’s coming. We can tell over here at PPC Hero because more and more questions are coming in asking about preparing for the holiday season in PPC. It’s true…the peak holiday ecommerce season is right around the corner! If you were thinking you still have some time to put this off, I’d strongly caution you to re-examine that thought and get started now. The more time you give … [Read more...] about Holiday PPC Strategy & Prep in Just 7 Steps!
How To Fix Your PPC Lead Quality When It Tanks
It’s a PPC manager’s worst nightmare – you hear from your sales team that suddenly the leads you are sending them are no good - An unexpected decline in lead quality that can affect any account. The question is, what steps can you take to deal with this shocking news? Your first step should be identifying the cause of your lead quality issues. Check back over everything you … [Read more...] about How To Fix Your PPC Lead Quality When It Tanks
How to Use Excel to Estimate New PPC Account Performance
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance before opening up the floodgates and turning your account on? We got this question via our Twitter account last month and the short answer is yes…and you can do … [Read more...] about How to Use Excel to Estimate New PPC Account Performance
PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion rate is at least the same as Google. I’ve often found, however, that conversion rates can be higher for Bing and Yahoo search properties only than in Google. So, let … [Read more...] about PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
So if you haven’t already implemented broad match modifier terms into your existing PPC strategy I hope this article will provide some insight and inspiration for taking the plunge. I was recently tasked with reviewing the PPC campaigns in my new role at Ties.com and was both sad and happy with what I found. I was sad to find that there was 1 campaign with 2 ad groups and a … [Read more...] about Harvest Keywords & Scale Up with Broad Modified Campaigns and Exact Match Negatives
But What Happens If You GET The Click?
“Plan the sale when you plan the ad” -- Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure -- that the unclicked ads can still prove valuable in influencing “share of mind.” Of course, this works much better for known brands, by the way, which makes Facebook Advertising a much better conjunction (rather than … [Read more...] about But What Happens If You GET The Click?
Heroview- How to Avoid Intrusive Remarketing
We held another successful Heroview yesterday with remarketing expert, John Ellis. John is the CEO at Crescent Interactive, an online marketing firm based in Nashville, TN. We had a great conversation about best practice; see the recap below! PPC Hero: Today, John Ellis will talk with us about utilizing remarketing without being too intrusive, annoying, or creepy! We are … [Read more...] about Heroview- How to Avoid Intrusive Remarketing
MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the ad rotation options. The original 3 settings were: - Optimize for Clicks - Optimize for Conversions - Rotate evenly The most … [Read more...] about MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings
Client Services: How to Gain Buy-In Early
For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many account managers forget to put at the forefront of … [Read more...] about Client Services: How to Gain Buy-In Early
