Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover: Ads Manager InterfaceAccount Organization (Campaigns, Ad Sets, Ads)Campaign ObjectivesAd Set … [Read more...] about Guide to Facebook Advertising: Beginner Edition
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July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled Details: This update is clearly in response to feedback Google has received from those of us utilizing the Editor. The key … [Read more...] about July Updates to Paid Advertising Platforms
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
State of Paid Social Survey Closes Friday, May 17th
Friday is your last chance to lend your voice and help establish benchmarks and trends for the paid social advertising industry. Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Other questions you'll find in the Survey include what what social platforms you or … [Read more...] about State of Paid Social Survey Closes Friday, May 17th
Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Time is running out to get your ticket to Hero Conf Philly! The conference is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing … [Read more...] about Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23
Starting Your Digital Journey As A Small Business
Lately, I've had the opportunity to speak with a number of small business owners about their digital marketing needs. What I'm learning is that there's a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google, 68% of Americans use Facebook, and 35% … [Read more...] about Starting Your Digital Journey As A Small Business
How to Use Asset Placement Customization in Facebook
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the Instagram Feed and Instagram Stories. Before … [Read more...] about How to Use Asset Placement Customization in Facebook
Increase Conversions In Facebook And Decrease Cost Per Conversion
One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would raise as well. That doesn't always … [Read more...] about Increase Conversions In Facebook And Decrease Cost Per Conversion
Marketing Events In Facebook
One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal. Typically, we’re launching 2-4 campaigns a week due to the rolling nature of … [Read more...] about Marketing Events In Facebook
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences. We’re taking predictions for paid social a step farther than 2019… looking all the way into 2020. Talk about getting ahead of the game! From Instagram spend to Facebook attribution to how Amazon and … [Read more...] about Paid Social Predictions for Marketers in 2020
