What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
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A Guide to Remarketing in the SteelHouse Advertising Suite
As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll policies become a roadblock? … [Read more...] about A Guide to Remarketing in the SteelHouse Advertising Suite
6 Tips For Efficient Facebook Advertising
Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising efforts could be wasting a lot of time in the ads … [Read more...] about 6 Tips For Efficient Facebook Advertising
Making The Case For A Video First Facebook Strategy
According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% increase in video consumption on Instagram is expected in the next six month and currently 100M hours of video are watched everyday on Facebook. With this type of consumption taking place … [Read more...] about Making The Case For A Video First Facebook Strategy
4 Quick Steps to Create Your Mobile App Strategy
There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help you when planning your strategy. 1. Know your … [Read more...] about 4 Quick Steps to Create Your Mobile App Strategy
Adding Facebook Ad Block Lists
If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing Display Network … [Read more...] about Adding Facebook Ad Block Lists
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Facebook Custom Audience Targeting Updates
Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to them a more specific … [Read more...] about Facebook Custom Audience Targeting Updates
The Best of the Best Industry Updates of 2017
You have probably seen the insane amount of updates that platforms have been rolling out in 2017 so far. From search to social to display, there have been some awesome new tools to play with in your marketing strategy. Now, you might have seen all the updates as they came out and thought I WANT TO USE THEM ALL! But which ones are worth giving your precious time and effort … [Read more...] about The Best of the Best Industry Updates of 2017
Our Favorite PPC Updates for 2017 [so far]
Every month, the PPC pros at Hanapin do a day of training that includes the newest updates and features our team needs to know. We know how hard it is to keep up with the consistent changes in the PPC world - even the most seasoned pros can miss things! In this new webinar, Hanapin experts, Alka Du Mont and Zach Bruner, will pull together all the newest and most important … [Read more...] about Our Favorite PPC Updates for 2017 [so far]
Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
If you haven’t started integrated video ads into your social media strategy then it’s time to start. Whether you’re in B2C or B2B, 2017 is shaping up to be all about video marketing. Video marketing can appear as complex because of the various platform offerings, across a growing range of devices, and the amount of work and time required to produced one video. At the same … [Read more...] about Facebook vs Twitter Video Ads: Comparing Views and Engagement Rates
