Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
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What You Need To Know About The New Facebook Campaign Planner
Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help advertisers. It will predict the reach and frequency of … [Read more...] about What You Need To Know About The New Facebook Campaign Planner
How We Increased Ecommerce Pinterest Revenue by 1042%
I'm lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s … [Read more...] about How We Increased Ecommerce Pinterest Revenue by 1042%
[New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite … [Read more...] about [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
3 Facebook Optimizations You Can Make Today
Last month, Hanapin Marketing Account Analyst Chadd Powell shared a few Facebook custom optimizations to gain control over campaign performance. Check out his post after reading the additional ideas for optimizations below. These optimizations do not require a social strategy overhaul and can be fast to implement in your Facebook accounts. 1) Test Different Bidding … [Read more...] about 3 Facebook Optimizations You Can Make Today
On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
More about this Webinar A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their … [Read more...] about On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
The Social Strategies You Need To Know For App Promotion
You Built An App...Now What? You've got this really cool app, but no one is downloading it. It's a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store. When launched, … [Read more...] about The Social Strategies You Need To Know For App Promotion
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
Live Summit Confirmation (v2)
Alright! You are now registered for the PPC Hero Live Summit! We've sent a confirmation to your email. The day before the Summit, we'll send you an email with a link to join the live stream. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: 10:00am - 10:45am EST Welcome & PPC … [Read more...] about Live Summit Confirmation (v2)
